What does CBA logo mean?
The result was the diamond logo that has come to symbolise and identify the Commonwealth Bank even when unaccompanied by those words. It was designed by Ken Cato, the leading branding consultant at the time, and its shape represented a “truly Australian identity” – the stars of the Southern Cross.
Why did CBA change their logo?
The Commonwealth Bank of Australia has revealed a new logo in a bid to make it “lighter, brighter and more dynamic”. It’s not just the logo, the bank is also changing its slogan to “Can Lives Here”. According to the bank, this represents Australians’ ability to stay optimistic under pressure.
When did Commonwealth Bank change their logo?
The new logo includes an updated typeface and the company’s “CAN” slogan is changing to “CAN lives here”. The CAN branding began in 2012 and featured regularly on sprightly billboards and in TV commercials starring actor Toni Collette. It is the fifth time in the bank’s 108-year history that it has updated its logo.
How much did the Commonwealth Bank logo cost?
While the new motif left many underwhelmed, taxpayers vented their anger at the $240,000 cost of the design and the fact the company behind it, Landor, was foreign owned. Worse still, its main Australian office was in Sydney. The new logo designed to give a cutting edge to promotions of Melbourne.
What is Commonwealth Bank motto?
It lives right here.
What is Commonwealth Bank slogan?
Can Lives Here
The big four bank is also changing its slogan to “Can Lives Here”. The bank says the changes represent Australia’s measured optimism and what the Commonwealth Bank learnt from last year’s banking royal commission.
What is Westpac’s slogan?
Help. It’s what Australians do. Westpac.
What font does Commonwealth Bank use?
The font is normally Helvetica Neue in light roman and black.
What type of bank is CommBank?
The Commonwealth Bank of Australia (CBA), or CommBank, is an Australian multinational bank with businesses across New Zealand, Asia, the United States and the United Kingdom.
How did Westpac get its name?
Its name is a portmanteau of “Western” and “Pacific”. As of March 2018, Westpac has 14 million customers, and employs almost 40,000 people.
Who is the CEO of Westpac?
Peter King (Apr 2020–)Westpac / CEO