What are the 3 types of cruise markets?
Some of the differences are subtle, but today’s cruise lines largely fall into three basic categories: mainstream, premium, and luxury. There are also a couple of secondary categories to consider, including river/barge and specialty cruise lines.
What type of people go on cruise ships?
What Kinds of People Go On a Cruise?
- Global explorers. People who want to see the world go on cruises.
- Relaxation seekers. Sometimes true relaxation can only come when we leave our daily lives behind.
- Hopeless romantics.
- Social Butterflies.
- The open-minded.
Who is the target market for cruises?
In very general terms, cruising attracts adults ranging in age from their 30s through to their 80s, and you will not find a ship full, exclusively, of 20 year olds.
What type of people cruise on Celebrity?
The clientele of Celebrity Cruises: Generally moderately affluent and well-educated adults with an average age of 50+. The line also attracts families, especially during school holidays.
What is premium cruise line?
A premium style of cruise ship combines the personal service and intimate spaces of a small ship with the choice of facilities offered by larger ships. Generally, premium ships are classed as small, meaning they carry between 200 and 600 passengers, or mid-sized, meaning they carry up to 1,600 passengers.
What is perennial cruise?
Perennial. Concern markets that are serviced year round because of stable demand and relatively constant weather conditions (tropical and sub-tropical). The two most significant perennial markets are the Caribbean (with Miami as the main turn port) and the Mediterranean (with Barcelona as one of the main turn ports).
How old is the average cruise passenger?
The average cruise passenger is 47 years old The average age of a cruise passenger is 47 years old. However, people in their forties make up only 15% of cruise passengers. Most cruises have a mix of all ages, from children to pensioners.
What percentage of people have been on cruises?
Share of U.S. travelers who have taken a cruise in the past five years 2017. This statistic represents the results of a Statista survey among taken in spring 2017 regarding specialty travel. The survey revealed that some 22 percent of respondents stated they have been on several cruises in the past five years.
Who goes on cruises statistics?
According to statistics published by CLIA, around 15% of the total US population has cruised ever, and 7% to 8% have done so within the last three years. This means that 85% of US citizens have never taken a cruise, which represents a remarkable upside potential for this sector.
Which is the biggest cruise line?
(CNN) — It’s been three years in the making, but the world’s largest cruise ship is finally ready to welcome passengers. Measuring a staggering 1,188 feet, Royal Caribbean’s Wonder of the Seas was delivered last month and is due to begin its maiden voyage from Fort Lauderdale, Florida, to the Caribbean on March 4.