Who designed Olivetti Typewriter?
That designer was Ettore Sottsass, father of the Memphis design collective, who was born on this day 99 years ago, on 14 September 1917. And that keyboard belonged to the much loved and influential, though commercially unsuccessful Valentine typewriter, which he created for Olivetti towards the end of the 1960s.
What was the name of the famous lightweight and portable typewriter Sottsass designed?
Ettore Sottsass | Valentine Portable Typewriter | The Metropolitan Museum of Art.
Who used Lettera 22?
Indro Montanelli, the famous Italian journalist and newspaper director, used his Lettera 22 almost everywhere. A monument in Milan’s public gardens Giardini Pubblici Indro Montanelli, inspired from a famous photo of Montanelli from the 1950s, is dedicated to him and his Lettera 22.
Why is the Valentine typewriter iconic?
Sottsass said that the Valentine could be “used any place except in an office, so as not to remind anyone of monotonous working hours, but rather to keep amateur poets company on quiet Sundays in the country”. The iconic image of the Valentine was enhanced by the poster campaign that accompanied it.
Who designed the Olivetti Valentine?
Designed by Ettore Sottsass with the British designer Perry King, the legendary portable Olivetti Valentine typewriter is one of the most famous examples of 1960s Italian design and signifies a time when Olivetti were leading the way in industrial design.
Where did Ettore Sottsass get his inspiration for bright Colours?
It’s quite well known that when he was in Montenegro during the war he took his sketchbooks everywhere. “He would draw these watercolours which showed the textile patterns woven by peasant women in exquisite colour. One day he was out there but didn’t have any paint left, so instead, he described every colour.