What makes a good microsite?
Quality information. Users should be able to instantly understand the purpose of your microsite, as well as gain useful information from it. Information is really what drives a good microsite, because it enables the site to accomplish its single purpose.
Which of the following is an example of a microsite?
ElfYourself is a great example of a microsite meant to entertain loyal customers and generate brand trust and loyalty. Users are engaging with OfficeMax outside of transactions and sales, creating a positive familiarity.
What should be included in a microsite?
A microsite will have its own domain or unique URL and the branding of it may differ from the brand’s usual one. In rare cases, a microsite may be incorporated into a brands main website using a subdomain website address. For the purpose of this piece, focus will be on a microsite built to exist on its own domain.
Where can microsites be found?
A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas.
How do you identify a microsite?
A microsite is a branded content site—or a “content hub”—that lives outside of your company website and/or brand URL. Microsites do not need to have completely different URLs; they can be subdomains of your main website or even a subdirectory within it.
What is microsite design?
“A microsite is a smaller, simpler auxiliary site that is different from a company’s main website, serves a specific purpose, and is sometimes temporary. Some have their own domain names, while others live happily on a brand’s main site.”
Are microsites effective?
While many microsites promote products, they rarely have their own ecommerce infrastructure, with companies preferring to funnel buyers back to the primary retail portal. All of these components mean that microsites can be effective when targeting specific audiences and are an excellent tool for lead generation.
What are SEO microsites?
According to HubSpot, a microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands achieve a number of things.
How can I promote my microsite?
Promote your microsite Consider promoting your microsite on social media, through paid promotion and advertising, PR, email blasts, inbound links from your core domain, and other avenues that make sense for your brand.
Are microsites good for SEO?
While microsites can serve legitimate purposes, it’s not recommended to use them solely for SEO. For SEO, focus on getting your main website rank high by producing quality, well optimized content and building relevant links.
How do you explain microsite?
A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites. These are usually non-application based sites.
What is the meaning of microsites?
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain.
A great example of a microsite is FutureofCarSharing, a collaboration from Hyperakt and Collaborative Fund. It uses clever animation which invites visitors to click on the illustrations and discover interesting facts about countries and their car-sharing options, which makes for a fun and engaging user experience.
What makes the microsite different from other websites?
The Microsite also focuses on its Calls to Action and made them concise and actionable. The CTA on the site has also been set apart from the rest of the content on the page using a popping color and also a large font that makes it easy for the users to notice them.
What makes the Denver microsite so popular?
The site offers its users a chance to enter a contest where they could win a round trip to Denver and offers them a number of fun ways to do so. The site has also made the menu items into cartoon characters that are fun to watch and hence keeps the users engaged. The Microsite has been able to utilize the use of graphics and color effectively.
How do I get a microsite done?
There are several options for how you can get a microsite done. All of them have their own advantages and drawbacks so read carefully to find the way that will best suit your needs and budget. Option 1. Order from a web design studio An obvious option is to order a website from a web development studio.