What is mobile SMS marketing?

Posted on by Emilia Duggan

What is mobile SMS marketing?

SMS mobile marketing involves businesses sending advertising messages to customers via short messaging service on their cellphones. Using SMS, businesses can send texts to those who have opted-in to receive them.

Do SMS sending is a part of mobile marketing?

One form of mobile marketing that has shown continual growth however is SMS. Several billion SMS advertising messages are sent out every month globally, making SMS marketing the most popular method of mobile marketing at this time.

How do I start SMS marketing?

Keep reading to discover five steps to help you get started with SMS marketing:

  1. Step 1: Collect consent.
  2. Step 2: Set up the types of SMS messages you want to send.
  3. Step 3: Understand SMS marketing best practices.
  4. Step 4: Unite your email and SMS strategy.
  5. Step 5: Set up your creative materials and content.

Is SMS digital marketing?

SMS messaging can play a pivotal role in any multi-channel digital marketing strategy. It is important, now more than ever, to get in front of the right users at the right time with the right product.

Is SMS marketing effective?

The Top 3 Benefits of SMS Marketing. So, is SMS marketing effective? Statistics show SMS open rates are as high as 98%, and that’s higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.

What are the benefits of SMS marketing?

6 Benefits of SMS Marketing

  • It’s a direct, immediate channel.
  • You can use shortcodes to simplify response and build your database.
  • It can support and integrate with other channels.
  • You can learn more about your customers.
  • You can increase customer engagement.
  • Response data enables you to monitor, track and improve.

Why should you do SMS marketing?

SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand, making it easy to communicate your message to them.

Is text advertising legal?

The new FCC “robocall” and text message advertising laws make it illegal for telemarketers to place calls or send automated texts without express written consent from the consumer. Additionally, consumers must always be given an opportunity to opt-out, even after he or she has opted-in.

Is SMS marketing dead?

While SMS certainly isn’t dead, text message or conversational marketing platforms can be hard to master. As you consider or build out a text-based strategy, keep these quick tips in mind. Know your persona: Although people might quickly sign up to receive your messages, it won’t take much to get them to opt out.

Is SMS marketing annoying?

If you send your customers an SMS, you can be assured that their phones will beep, and they will look at the message. That’s more than can be said for a notification or even an email. That said, text messages can be a little annoying if you don’t use them correctly.

Is SMS blast illegal?

While mass texting is by no means illegal, it is heavily restricted. The U.S. government has a long history of regulation, protecting consumer privacy concerning telemarketing and robocalls, and this also extends to texting.