What do you mean by retail planogram?
The official definition of a planogram is a schematic drawing or plan for displaying merchandise so as to maximize sales. It can be a diagram or model that indicates the placement of retail products on shelves, as well as the layout for the entire store.
What is the planogram used for?
A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill used in merchandising and retail space planning.
Why are planograms important for stores?
Visual merchandising and space planning using planograms increases visual appeal of products and the store to customers, improves inventory control, streamlines finding and replenishing products for staff, and helps determine how related products should be merchandised near one another.
What is another name for planogram?
Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store’s products or services on display. They are considered a tool for visual merchandising.
What is a planogram and what type of retailers typically use them?
A planogram is a solution to a business’ visual merchandising needs. It is usually useful for big-box retailers or grocery tools with many products and product categories from many suppliers.
Who is responsible for planogram?
A planogram is usually created by a visual merchandising employee or a member of the advertising, marketing, or sales team. The planogram takes into account buying data, sales trends, and consumer behavior.
What are planogram systems?
The definition of a planogram is a schematic tool retailers use to plan their store layout to maximize sales and customer experience. Planograms place special attention on product placement and displays as well as point-of-sale (POS) location(s).